Is it better to hire a freelancer or agency?

It depends on what you need. A strong freelancer can be faster, more cost-efficient, and more direct to work with for a focused scope. An agency can bring a team (strategy, design, dev, SEO, content) and handle bigger, parallel workloads, but with more overhead. The real risk is not “freelancer vs agency,” it is unclear process and weak deliverables. Ask either option for examples, scope clarity, timelines, and how revisions and launch support work. Choose the partner whose process makes decisions easy and outcomes predictable.