What are the 5 golden rules of web design?

Five “golden rules” that consistently matter: 1) clarity over cleverness (users should understand in seconds), 2) strong hierarchy (headlines, spacing, contrast), 3) mobile-first responsiveness, 4) speed and stability (Core Web Vitals, no layout shift), 5) conversion path is obvious (proof + a clear CTA). If you want a site that ranks and converts, these basics beat trendy effects every time. Style is important, but fundamentals are what keep people on the page and move them to action.