What are the 7 C's of website design?

A common 7C framework for websites is: Context, Content, Community, Customization, Communication, Connection, and Commerce. In plain terms: Context is the look and structure; Content is what you say; Community is interaction and trust; Customization is personalization; Communication is how users reach you; Connection is how you link to other systems and pages; Commerce is selling or converting. You do not need to force every C into every site, but the framework is useful as a checklist: does the site look credible, answer intent, build trust, and make the next step obvious?