What are the signs of a good web design?

Good web design is obvious in behavior: visitors find what they need quickly, pages feel fast, and the next step is clear. Visually, you see strong hierarchy, readable typography, consistent spacing, and intentional color use. Strategically, you see proof in the right places, simple navigation, and content that answers real questions. Technically, it is responsive, accessible, and stable on mobile. If the design looks polished but users still bounce, it is usually missing clarity, speed, or trust.